The Retreat Register

Markets & Coverage

The whole map, not the famous ten

Most venue lists circle the same handful of destinations. This register is swept town by town and reported state by state, which means the small mountain towns and lake regions are in it alongside Napa and Aspen. This page shows where coverage stands, where it is thin, and how a market gets scouted in the first place.


How the register is built

  1. We scout and filter

    We search a market end to end and shelve what does not meet the standard.

  2. We keep it real

    We compare listings, contact details and photos. When we cannot confirm something, we say so.

  3. We show the receipts

    Coverage snapshots, findings from the data, and how many got cut.

  4. Owners take the wheel

    Claiming is free for the first 60 days after the register opens. We hand the keys back to venue owners, inviting them to claim, polish, and perfect their listings.

Coverage snapshot: July 12, 2026 · Updated as we add more venues

Towns are the unit we search. States are the unit we report.

Those are two different things, and keeping them separate is the reason this page can be honest.

A state is not a place you can hold a retreat in. A town is. So the search runs town by town: a lake region, a mountain pass, a stretch of coast, the county seat forty minutes from the airport. From July 8, 2026 those sweeps were deliberately widened past the famous destinations, which is where the whole-map promise started.9

Counting happens at the state level, because a state is a boundary everybody already understands and because a state count can be checked. If a reader wants to know whether the register covers their part of the country, a state number answers it in one glance. If a reader wants to know whether it covers their actual venue search, that answer lives in the towns underneath.

Deepest coverage today

The twenty states with the most curated venues, measured on July 12, 2026:

StateCurated venues
California106
Colorado62
New York60
Illinois55
Texas50
Washington47
North Carolina38
Pennsylvania38
Michigan35
Ohio33
South Carolina31
Wisconsin29
Minnesota29
Tennessee27
Oregon26
Maryland26
Florida25
Missouri24
Georgia23
Utah21

What that table actually says

Those twenty states held 715 venues between them on July 12, 2026. The register held 1,374 venues in total that day.1 So half the register, 52% of it, sat in twenty states, and the remaining 659 venues were spread across the other thirty states and the District of Columbia. That is an average of 21 venues each.

Coverage is top-heavy. It says so here rather than hoping nobody does the subtraction.

Which states are thin? The register has published a full state table only once, on July 12, 2026, and that table names only the top twenty. Every state outside it held 21 venues or fewer on that date. Naming a specific thin state would mean guessing which one, so this page does not name any. What can be said is the arithmetic above: thirty states and the District of Columbia shared 659 venues.

The top of the table moves faster than the table does

The state counts published after July 12, 2026 show how quickly a market can go from thin to deep. Louisiana is the clearest case in the record.

Louisiana does not appear in the July 12 table at all, which means it held 21 venues or fewer that day. Three days later it held 91.2 Two days after that it held 92.3 A state nobody names in a retreat conversation had gone from outside the top twenty to the third-deepest state in the register in under a week.

Florida did something similar and slower. It sat at 25 venues on July 12, 2026, seventeenth in the table. By July 20, 2026 it held 84 and was being named among the register’s deepest coverage.6

The big states moved too, and not only upward:

StateJul 12Jul 15Jul 17Jul 18Jul 21
California1061542168316241636
New York6010021003984986
Louisiananot in top 20912923804

The day the map got smaller

Louisiana lost 12 venues between July 17 and July 18, 2026, and California lost six over the same two days. That was not a data error. The register held 2,281 venues on July 173 and 2,125 on July 18,4 a fall of 156 venues in one day, and the build log entry for July 18 records the quality pass that removed them.

The map started refilling the next day. On July 19, 2026 the register held 2,152 venues, with 27 cleared since the previous reading.5

Coverage numbers on this page go up most weeks. That week they went down on purpose, and the smaller number is the one that got published.

How a market gets scouted

Every state has a target. On July 11, 2026 each state was given a minimum coverage target sized to its own market, so a small state gets real representation rather than one token entry. The states furthest below their target were moved to the front of the search queue.7 That rule is why the order of this table is not permanent.

The search runs town by town. Inside a state, the sweep works through the towns where groups actually go, rather than stopping at the two names everybody recognises. Aspen and Napa are in the register. So are Mendocino, Taos, Leavenworth, and Amelia Island.

One fix changed whole regions at once. Hotel groups that run many properties from a single website were being counted as one record. That flaw was hiding entire resort regions, most of Hawaii’s among them. On July 12, 2026 the register started tracking each property separately.8 A chunk of the growth in the table above is that one correction working through the map.

Nothing is added just to fill a row. A state below its target stays below it until properties there pass the same checks as everywhere else. A thin state on this page means the register has not found enough venues that qualify, and that is the honest reading of it.

Why a thin market can be the better booking

A deep market has more choices and more competition for the same weekend in October. A thin one has fewer venues and often no competition at all for your dates. Small markets tend to have the properties that will still take a fifty-person group eight weeks out, and they tend to be the ones a planner has to find by hand, because the large platforms have no reason to list them.

That is the argument for sweeping the whole map instead of the famous ten, and it is the reason a Louisiana number matters as much here as a California one.

What a market page gives you

Each market page is built around the questions planners actually compare on.

Counts come from The Retreat Register’s internal venue dataset on the dates named beside them, and change as venues are added and cut. The state table above is the snapshot of July 12, 2026. Methodology: how venues are checked.

$29.0 billion

In 2024, national park visitors spent $29.0 billion in the local communities around the parks. That spending supported 340,100 jobs nationwide.

Flyr, M., Stockmoe, E., Cullinane Thomas, C., Koontz, L., & Huber, C. (2025). 2024 national park visitor spending effects (Science Report NPS/SR-2025/353). National Park Service. https://doi.org/10.36967/2315417.

Sources

Every state count above is a number this register published itself, on the date shown.

1. The Retreat Register. Where the register stands, July 2026, July 12, 2026.

2. The Retreat Register. The direct phone test, July 15, 2026.

3. The Retreat Register. The small markets advantage, July 17, 2026.

4. The Retreat Register. Church groups, same bar, July 18, 2026.

5. The Retreat Register. When capacity numbers go missing, July 19, 2026.

6. The Retreat Register. Couples retreat venues, for real, July 20, 2026, and Nervous system reset retreats, July 21, 2026.

7. The Retreat Register. Build log, entry July 11, 2026.

8. The Retreat Register. Build log, entry July 12, 2026.

9. The Retreat Register. Build log, entry July 8, 2026.

Outside source: Flyr, M., Stockmoe, E., Cullinane Thomas, C., Koontz, L., & Huber, C. (2025). 2024 national park visitor spending effects (Science Report NPS/SR-2025/353). National Park Service. Carried in the stat card above.